Press day photography is essential to a brands success. A press day gives an opportunity to the industries press / journalists and bloggers to see what is to be expected from the next season and ultimately comment on, either on twitter, in their magazines or newspapers, online and on their fashion and lifestyle blogs. The objective is to reach as many people or followers to tell them about what the brand will be releasing next season. Their voice is a powerful means to generate awareness to brands and as important as this commentary is, the photography that can be provided alongside for the press release and for social media platforms gives a more tangible message to the objective in getting press. It’s an art to describe a fashion piece or accessory, but when you add the images the understanding changes and gives a bigger picture allowing further reach to a target market. There is no comparison between our images and images that are taken on a phone, there will always be the stance taken on cutting corners and brands will miss the opportunity by using cheaper means of documenting their press day, but the conscious brands don’t miss the opportunity to use a professional photographer to harness the best results to position themselves a step above the rest, That’s why they call JAB.
Part of the service:
– Onsite Editing
– USB of edited images provided at the end of the night
– Key shots picked out for the approval process
– Images wired out to press via REX features
– Able to provide more than one photographer
– Always on time, impeccably dressed, polite, accommodating and grateful for the business.